Which word processor is the best of the worst?

Let’s face it. Word processing software, in most cases, was not built to help marketing teams craft and collaborate on web copy, blogs, white papers, and case studies. Microsoft and Google each made something that worked great for the annual Xmas newsletter, Aunt Bertha’s recipe for pork tartare, little Timmy’s term paper, and your weird cousin Julius’s first novel.

That means the miserable wretches writing B2B marketing content just have to make do with tools largely intended for consumer use. The smelly pirates at Lion’s Way usually find themselves attempting to sail the high seas in a little dinghy (Microsoft Word) or jostling for position at the helm of a hopelessly overloaded schooner (Google Docs).

Each vessel offers pros and cons for the writer and the team of collaborators. Word is great for version control, but it can be a hassle to use for large teams. Google Docs works better for collaboration, but the resulting markup can end up looking like DALL-E attempted to recreate the works of Jackson Pollock.

As you can imagine, discussion got lively when the smelly pirates popped a squat on the poop deck to discuss over salads and beer the pros and cons of today’s word processing software options. We encourage you to have a listen, but put earmuffs on the little ones because smelly pirates are not known for their delicate language and someone always gets keel hauled… Listen here.