How We Blog FiercelyA company blog keeps a website fresh. Our clients face a lot of intelligent competition, and to maintain an image of thought leadership and agility, they need to communicate with their customers regularly. That’s what we aim for with our fierce technical blogging service: we want them to look smart, and we want to communicate that they are actively doing cool things.
Our Continuing Evolution 2013Word Lions have always been more about people than words. (We are rarely actually about lions at all, except in metaphorical ways.) Be it clients, audience, or partners, we earnestly test our efforts to confirm that we are doing good for people.That includes ourselves.
How Do You Make a Website Fierce?Word Lions have strong feelings about websites. We think that effective websites, an Internet presence that moves a company forward, need to have a structure as well as content that supports the company’s story.
ThankfulHave you ever been at a social engagement and found yourself chatting with a new parent? It seems that no matter the topic, all that they can manage to talk about is their child:
Presentation Tips for Technical CommunicatorsA former student asked Philip to offer some tips on teaching to a technical audience. Philip has about 10 years experience delivering Microsoft training courses to a variety of audiences, mostly groups of 8 to 15 adult learners. He collected some thoughts, sent it off to the former student, and decided to share those tips here as well. This is not an exhaustive list, but below are some recommendations for delivering effective technical training to medium-size groups.
Making Great Docs, Step One: hate the first draft.Update: Our client did like her second draft and immediately took it to meet with prospects. She tells us that it helped her close two deals immediately. We make content with an eye for value. It did not take long for that project to show value!
Word Lions Quarterly Report for Q2Y2011Across the river, windmills spun at the tempo of a Hitchcock film. Philip and I were awash in the white noise of the river pushing its way through the turbines of the John Day dam. Above us, the high voltage wires translated that rush into electricity. It was audible. They crackled like overheated oil in a pan.
Social Media and The New MeI am perched in the observation car of the Amtrak Coast Starlight, just passing Mount Shasta and climbing towards the Oregon border. The other occupants regularly jump up with their cameras at the ready when yet another incredible view rolls by.
The "Multi" in Multimedia Should Include TextI have been working all day on a project and needed to switch over to another issue late in the afternoon. I also needed some calories. These two problems are easily solved by riding down to the nearest Internet-enabled food source. After a largely quiet and solitary day creating content, It was kind of nice to be around the babble of people.
Explaining Features, Benefits, and ValueWhen creating marketing messages, particularly for technology and software, the industry standard has been to break down the conversation to features and benefits. The argument is that we simply list the elements of the product and call them features. Following that, we affix a significance to those features and call those benefits.
Formatting Pleasant eBooksAs a concept, the electronic book is a grand idea. In execution, it has been a slow starter. For over a decade now, people have been creating Portable Document Format (PDF) documents and sharing them digitally. Digital books can have a ton of advantages: They are easy to transport. A 1,000 page document doesn’t make your laptop any heavier. They are “green,” not requiring paper. The reader can use the “find” button to browse for particular information. They are easy to publish.
We know what you want to ask: how are we like and unlike the kid that can program the clock on your microwave?_From the desk of Joel Barker_Philip and I are both technical pros. We have been asked to perform technical wizardry as IT consultants. Before that, however, we were the kids who programmed our grandparents’ VCR and microwave clocks. We are just used to figuring out technologies. In fact, we enjoy the puzzle. Of course, things have changed a bit – I have less hair (though Philip’s seems to be holding strong) and there are no more VCRs to program. We still have a little bit of that kid in our hearts, but have evolved into the word-crunching beasts of today.