Gone are the days when marketing is a spray and pray proposition. Account-based marketing is revolutionizing B2B but you need good content to make it work.
The power of content for account-based marketing
Category: Content Marketing
We make sure your technology is not lost in translation
It’s hard to describe what we do but that’s what makes it unique – we understand your technology first, then we market it.
Creative Director, looking back from the sophomore row
I have found that being the creative director is not all confusion, annoyance, power, and martyrdom. Some days, it’s something akin to joy.
How a startup can market to the enterprise
Innovation comes from startups and growth companies. When the buyer is in an enterprise company, how do you make sure you’re speaking their language?
Obsolescence and Endurance
Moving a bunch of books and the like around the other day, I came across an old copy of Cabinet Magazine dated Spring 2006. Cabinet is a delightfully eclectic quarterly I pick up from time to time. I had not read this issue all the way through and fell upon an article by Sam Burton that… Read more »
Technology Writers as Snowballs
And you want to hire the biggest snowball. The other day I got a new netbook computer, an Asus Eeepc. Philip, my fellow Word Lion, saw the picture I snapped and posted to Facebook. We then had a gleeful exchange as we both ranged around the Internet looking for new applications and operating systems for… Read more »
Landing Pages – To Register or Not to Register
We know from experience that creating a good white paper is a real investment. The company very naturally wants to get a return on that investment, usually in the form of sales leads. In an effort to create leads, many companies distribute white papers off their websites through a registration process. All over the web,… Read more »
We know what you want to ask: how are we like and unlike the kid that can program the clock on your microwave?
We have been fiddling with all sorts of technology for years and years. Our understanding of a new device is based on all the previous items we have got our hands on. We are able to quickly ramp up on something new. Each microwave clock is easier to figure out than the last, if you will.