Russia invaded neighboring Ukraine. People were dying and suffering. I did not listen deeply to the news for the first few days. I had a good picture of what was happening, I thought. When I finally did read up, I discovered my assumptions were wrong. I did not know what was happening. But I had… Read more »
Hey team! We are curious, here in July 2020, about software and code documentation. Actually, we have always been curious about docs. Today, we are curious what YOU think about documentation. What do you like in docs? What do you hate? We would love your input and to be able to follow up with you…. Read more »
Lions are coming into the year with the same focus we have had when we started in 2009: effectiveness, ethics, and delight.
Your customers are busy IT decision-makers and they do not have time to look for you. So how can you get your content on the front page of Google and what are some of the trends governing content SEO as we approach 2020?
Gone are the days when marketing is a spray and pray proposition. Account-based marketing is revolutionizing B2B but you need good content to make it work.
In the pre-texting era, fridge poetry was how this household shared information. This is what we learned about writing from magnetic poetry.
It’s hard to describe what we do but that’s what makes it unique – we understand your technology first, then we market it.
The cost and quality of the work your creatives produce is only as good as the instructions you give them. Here’s how to write a watertight creative brief.
I have found that being the creative director is not all confusion, annoyance, power, and martyrdom. Some days, it’s something akin to joy.
Innovation comes from startups and growth companies. When the buyer is in an enterprise company, how do you make sure you’re speaking their language?