Russia invaded neighboring Ukraine. People were dying and suffering. I did not listen deeply to the news for the first few days. I had a good picture of what was happening, I thought. When I finally did read up, I discovered my assumptions were wrong. I did not know what was happening. But I had… Read more »
Our Content
Developers: What do you like in docs? What do you hate?
Hey team! We are curious, here in July 2020, about software and code documentation. Actually, we have always been curious about docs. Today, we are curious what YOU think about documentation. What do you like in docs? What do you hate? We would love your input and to be able to follow up with you…. Read more »
Here’s to 2020 – and to 2030
Lions are coming into the year with the same focus we have had when we started in 2009: effectiveness, ethics, and delight.
How to get your content on the front page of Google
Your customers are busy IT decision-makers and they do not have time to look for you. So how can you get your content on the front page of Google and what are some of the trends governing content SEO as we approach 2020?
The power of content for account-based marketing
Gone are the days when marketing is a spray and pray proposition. Account-based marketing is revolutionizing B2B but you need good content to make it work.
What I learned about writing from magnetic poetry
In the pre-texting era, fridge poetry was how this household shared information. This is what we learned about writing from magnetic poetry.
We make sure your technology is not lost in translation
It’s hard to describe what we do but that’s what makes it unique – we understand your technology first, then we market it.
How to waste one hour and twenty minutes with a single keystroke
The cost and quality of the work your creatives produce is only as good as the instructions you give them. Here’s how to write a watertight creative brief.
Creative Director, looking back from the sophomore row
I have found that being the creative director is not all confusion, annoyance, power, and martyrdom. Some days, it’s something akin to joy.
How a startup can market to the enterprise
Innovation comes from startups and growth companies. When the buyer is in an enterprise company, how do you make sure you’re speaking their language?