People running and playing in snow, watched from a ship

Technology Writers as Snowballs

And you want to hire the biggest snowball. The other day I got a new netbook computer, an Asus Eeepc.  Philip, my fellow Word Lion, saw the picture I snapped and posted to Facebook.  We then had a gleeful exchange as we both ranged around the Internet looking for new applications and operating systems for… Read more »

Man refusing letter from another man

Landing Pages – To Register or Not to Register

We know from experience that creating a good white paper is a real investment. The company very naturally wants to get a return on that investment, usually in the form of sales leads.  In an effort to create leads, many companies distribute white papers off their websites through a registration process. All over the web,… Read more »