Adoption and Onboarding
Technologists and the open source community have their own needs when it comes to content for learning and decision making. We work with teams to make web sites clear, technical writing useful, ideas take off, and projects thrive.
White papers and ebooks
Technical topics need meaningful long-form content to move prospects toward a sale. Deliver believable technical information in a digestible, engaging format.
Email campaigns
Sales enablement, ABM, and other campaigns. Cut through the clutter; reach technologists and business decision-makers with messages that matter to them.
Thought leadership
Expand your presence and authority with substantive, on-message pages and articles that speak to savvy technology audiences.
Case studies
Lively tales of your customer success show how you help them win. From interviews to design, Lion’s Way delivers social proof.
Explainer videos
Hold your audience’s attention and support the sales conversation with compelling visual tech stories. Increase understanding by showcasing what your product can do.
Documentation and training
Internal and external audiences need instruction to suits them. Work with us to make the right tool — from simple handouts to delight-rich, story-driven elearning.
Integrate to Win
Account-based marketing (ABM) content assets
Strategic messaging frameworks and implementation plans
Complete content campaigns, including emails, social, and landing pages
Lion’s Way harmonizes your message across channels and targets, making the most of your content by repurposing, refining, and interconnecting your assets.
Together, let’s get your content plan from shop talk to the showroom floor, and install a red carpet for your prospects.