Listen: Sales V. Marketing with Smelly Pirates
In this episode of the Smelly Pirate Content Creation Show, our intrepid crew plumbs the depths of the marketing versus sales debate. Join them on a trip round the horn as they discuss the friction between marketing and sales, ponder why so many military metaphors get used in the discussion, and offer up some thoughts on how marketing and sales can coexist peacefully.
Lion's Way Presents: The Smelly Pirate Content Creation Show
Subscribe to the new content creation podcast for B2B marketers or an exotically named person you have never met will experience archaic torture.
The algorithms kinda suck — could poets help?
It is an age old game to chant any word until it is washed of meaning. Is our writing doing that to our readers?
The Bad Sales Deck That Worked
Sales is an intimate process. When humans are speaking directly to each other we pick up on authenticity. We know when someone is just reading from a script. The salesperson needs to find their own authentic way of speaking and responding. The content needs to help them find that voice.
How we have been talking about AI
Our clients are busy developing game-changing tools that utilize machine learning and artificial intelligence. It is keeping us engaged working out how to message the wonder of it all in a way that turns heads and starts sales conversations.
Collaboration: Just how many cooks in the kitchen is too many? - Lions Unauthorized
Before you know it, your next blog, article submission, white paper, or infographic becomes a pungent bowl filled with a meat-like substance…
The Crippled Llama: What is going on with enterprises and open source?
In July of 2023, two spats about enterprises controlling open source projects have arisen: Meta Llama 2 and RedHat downstream source code. What is going on here?
Greetings from the AI Uncanny Valley - Lions UnAuthorized
The Uncanny Valley refers to the eerie or unsettling feeling created by not-quite-human figures like Tom Hanks in Polar Express. Many of us experience these feelings when confronted with synthetically-created voice responses or narration, most deep fakes, or prose.
Lessons everywhere: MongoDB marketing and you
The entire purchasing committee deserves the same respect as the developer, and your marketing should reflect that.
Good Emails Save Lives (well, Time. They definitely Save Time.)
In the days before email, we took up each other’s time with speeches.
THE POWER OF CONTENT FOR ACCOUNT-BASED MARKETING
These days, you can use account-based marketing, or ABM, to get the right content to the right person in the right way.
EMOTIONAL MULTITASKING, YEAR THREE (OR 13, OR 30)
Working in the midst of intense world events.
2023 OUTLOOK: BIG TECH ≠ B2B TECH
Speculation is dangerous, but here is what we see for 2023 in B2B Tech.